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Consent expiry: rolling 12 months or fixed calendar year?

Asked 30 Aug 2026940 viewsby Priya Iyer
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GDPR says consent shouldn't be 'stale.' We want to prompt reconsent yearly. Should the clock reset on last interaction or a fixed anniversary?
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Rolling from last meaningful interaction. Fixed anniversary punishes engaged users with an unnecessary prompt and undercuts freshness for dormant ones. Our reconsent workflow supports 'last-touch + N months' natively.
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Also worth documenting the reconsent trigger in your policy — regulators sometimes ask.
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